Accommodation Marketing Leader

2 weeks ago

Mumbai, Maharashtra, India beBeemarketing Full time ₹ 1,75,00,000 - ₹ 2,12,50,000
Marketing Leadership Role

Drive revenue growth across our accommodation technology portfolio by leading the marketing and expansion strategy for Access Hospitality's APAC operations.

This key role will oversee market expansion across the existing APAC 26,000+ venue customer base while establishing strategic growth initiatives.

  • Develop and execute comprehensive marketing strategies for APAC hospitality markets.
  • Drive customer acquisition, retention, and expansion across accommodation solutions.
  • Lead go-to-market strategies for new product launches and market entries.

Revenue Growth & Performance

  • Own marketing-driven revenue targets and pipeline generation.
  • Optimize customer acquisition costs and lifetime value across all product lines.
  • Develop pricing strategies and packaging approaches such as suites and bundles for different market segments relevant for building local market opportunities.
  • Implement growth experimentation frameworks and data-driven decision making.

Market Development

  • Build strategic partnerships with key hospitality technology providers and distributors.
  • Establish thought leadership presence to build overall profile for our solutions via mechanisms such as industry events, partnerships, and content marketing.
  • Develop channel partner programs and co-marketing initiatives.

Team & Operations

  • Build and lead a high-performing marketing team across digital, content, events, and partnerships.
  • Manage marketing budget allocation and ROI optimization.
  • Establish marketing operations frameworks including CRM, marketing automation, and analytics.

Essential Experience & Expertise

  • Senior marketing/growth leadership in hospitality technology, travel tech, or accommodation providers.
  • Deep understanding of property management systems, channel management, revenue management, or reservation systems.
  • Experience with hotel/accommodation operators and their technology decision-making processes.
  • Knowledge of distribution channels, OTAs, and hospitality ecosystem dynamics.

Technology & Growth Experience

  • Proven track record scaling B2B SaaS businesses.
  • Experience with a multinational company and diverse product set, including multi-product portfolios and cross-selling strategies.
  • Strong analytical skills with experience in growth metrics, cohort analysis, and revenue attribution.
  • Understanding of API integrations, connectivity platforms, and hospitality tech stacks.

Market Knowledge

  • APAC hospitality market experience, particularly Australia, New Zealand, Southeast Asia & India.
  • Understanding of regional hospitality regulations, market dynamics, and competitive landscape.
  • Experience working with independent hotels, hotel groups, and property management companies.
  • Cultural sensitivity and ability to adapt strategies across diverse APAC markets.

Education & Qualifications

  • Bachelor's degree in marketing, Business, Technology, or Hospitality Management.
  • Professional certifications in digital marketing, growth, or hospitality technology are advantageous.

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