Digital Marketing Specialist for Mobile Wellness Apps
2 weeks ago
About the role:
We are seeking a seasoned mobile marketing professional to drive the growth of our wellness apps through strategic paid campaigns.
Key Responsibilities:
- Design, execute, and optimize high-performing ad campaigns across multiple platforms, including Meta, Apple, Google, and other channels.
- Develop and refine user acquisition funnels to ensure scalable and profitable growth.
- Leverage AI-powered tools for creative testing, campaign automation, and performance optimization.
- Analyze campaign and funnel data using industry-standard tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities.
- Collaborate with cross-functional teams to develop and test ad creatives, copy, and landing flows.
Required Skills and Qualifications:
- Proven experience scaling mobile apps via paid ads across major platforms (Meta, Apple, Google).
- Experience running successful campaigns in the US and EU markets.
- Hands-on expertise with analytics and marketing automation tools (CleverTap, AppsFlyer, Google Analytics).
- Familiarity with AI-driven marketing workflows (campaign automation, creative testing, etc).
Nice to Have:
- Background in health, fitness, or wellness industries.
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