Expert Paid Advertising Manager

4 days ago

Nellore, Andhra Pradesh, India beBeeSpecialist Full time ₹ 15,00,000 - ₹ 20,00,000
Senior Paid Media Specialist

As a Senior Paid Media Specialist, you will play a key role in executing and optimizing paid media campaigns across various platforms to drive measurable results for clients. Your responsibilities include campaign setup, analysis, and performance reporting to ensure continuous optimization and meet client goals.

Key Responsibilities:
  • Manage paid campaigns across Google Ads Search, Display, YouTube, Shopping, and Bing to drive measurable results for clients.
  • Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Oversight of budget allocation, monitoring campaign performance, and optimization of campaigns for better ROI.
  • Setup of goals and funnels in Google Analytics, analysis of campaign performance, and provision of regular performance reports to clients.
  • Optimization of campaigns across all channels to ensure maximum effectiveness and alignment with client objectives.
Required Skills:
  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing).
  • Hands-on expertise in PPC and Search Engine Marketing.
  • Proficiency in Google Analytics for performance analysis.
  • Familiarity with Digital Marketing principles and tools.
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns.
  • Skilled in Microsoft Excel for reporting and analysis.
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics.

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