Digital Marketing Strategist

4 weeks ago

Deoli, Delhi, India PanScience Innovations (PSI) Full time

At PanScience Innovations (PSI), we're seeking a talented Digital Marketing Strategist to drive our digital marketing efforts and manage outbound marketing campaigns. This role involves planning, executing, and optimizing digital marketing strategies to enhance brand awareness, drive traffic, and generate leads for our portfolio companies.

Job Summary:

The successful candidate will develop and implement comprehensive digital marketing strategies to achieve business objectives, collaborate with the marketing team to create and manage digital content across various platforms, and plan, execute, and monitor digital marketing campaigns.

Key Responsibilities:

  • Develop and implement digital marketing strategies to achieve business objectives.
  • Collaborate with the marketing team to create and manage digital content.
  • Plan, execute, and monitor digital marketing campaigns.
  • Analyze campaign performance and generate reports.
  • Manage outbound marketing efforts, including email marketing and lead generation activities.
  • Implement and manage SEO and SEM strategies to increase website traffic and search engine rankings.
  • Conduct keyword research and analyze website performance.
  • Ensure all content is aligned with brand guidelines and marketing objectives.

Qualifications:

We're looking for a candidate with a Bachelor's degree in Marketing, Business Administration, Communications, or a related field, and 1-3 years of experience in digital marketing. Strong analytical and problem-solving abilities are essential, as well as excellent written and verbal communication skills.

Benefits:

  • Competitive salary: ₹30-45 lakhs per annum.
  • Dynamic and collaborative work environment.
  • Professional growth and development opportunities.

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