Business Development Specialist
2 days ago
Job Title: Customer Relationship Manager
This is a pivotal role that oversees the customer relationship management systems, spearheads CRM campaigns, analyzes customer data, and collaborates with the business team to enhance customer engagement, retention, and growth strategies.
- The ideal candidate will manage and maintain the CRM database, ensuring accuracy, cleanliness, and segmentation.
- Key Responsibilities:
- Execute CRM campaigns (email, SMS, push notifications) to support sales and marketing initiatives.
- Monitor customer engagement, conversion rates, and churn, and provide actionable insights to the business team.
- Collaborate with sales, marketing, and product teams to personalize and optimize customer journeys.
- Analyze campaign performance and provide regular reports with recommendations for improvement.
- Support loyalty and retention programs, including customer feedback and satisfaction surveys.
- Assist in the automation of CRM processes and workflows to improve efficiency.
- Bachelor's degree in Business, Marketing, Data Analytics, or related field.
- Proficiency in CRM platforms (e.g., Moengage, Firebase, Kwikengage, etc.).
- Strong analytical skills and experience with tools like Excel or Google Sheets.
- Excellent communication and collaboration skills.
- Familiarity with digital marketing and customer segmentation strategies.
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