Digital Marketing Strategist Position

7 days ago


Bareilly, Uttar Pradesh, India Invertis University Full time
Job Overview
Invertis University seeks a seasoned Digital Marketing Manager to drive its online presence and campaigns. This key role will oversee the university's digital marketing efforts, ensuring strategic growth and engagement.

About the Role
The successful candidate will be responsible for managing the university's official website, social media platforms, and online campaigns. They will design and execute SEO and SEM strategies, optimize content, and analyze campaign performance to inform future decisions.

Key Responsibilities
- Develop and implement comprehensive digital marketing plans aligned with the university's goals.
- Manage and maintain the university's website, ensuring it remains up-to-date and engaging.
- Oversee social media presence across platforms (Facebook, Twitter, LinkedIn, YouTube, Google+), creating content that resonates with the target audience.
- Plan and execute online campaigns (Amar Ujala display network, Facebook, Google) to boost brand awareness and drive traffic to the website.
- Collaborate with agencies (EdinBox, Pinnacle) and software vendors to ensure seamless integration and optimal results.
- Stay abreast of industry trends in SEO and SEM, adapting strategies accordingly.

Selection Criteria
To succeed in this role, you should possess:
- A minimum of 4-5 years' experience in digital marketing or a related field.
- Expertise in SEO and SEM strategy development, keyword research, and campaign execution.
- Strong analytical skills to track and report campaign performance.
- Excellent communication and project management skills to lead cross-functional teams.

How to Apply

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