Marketing Campaign Strategist
4 days ago
Digital Marketing Manager Role at Entigrity
We're looking for a highly experienced Digital Marketing Manager to join our team As a key member of our marketing department, you will be responsible for developing, implementing, and tracking our digital marketing campaigns to drive business growth and increase brand awareness.
About the Job
The ideal candidate will have a strong background in digital marketing, including experience in SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will be responsible for designing, building, and maintaining our social media presence, as well as measuring and reporting the performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
Key Responsibilities
- Develop and implement digital marketing strategies to drive business growth;
- Lead and manage SEO/SEM, marketing database, email, social media, and display advertising campaigns;
- Design and build social media presence and content calendar;
- Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs);
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Instrument conversion points and optimize user funnels;
- Collaborate with agencies and other vendor partners;
- Evaluate emerging technologies;
- Provide thought leadership and perspective for adoption where appropriate;
Requirements and Skills
- BS/MS degree in marketing or a related field;
- Proven working experience in digital marketing;
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns;
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate;
- Experience in optimizing landing pages and user funnels;
- Experience with A/B and multivariate experiments;
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
- Working knowledge of ad serving tools (e.g., DART, Atlas);
- Experience in setting up and optimizing Google Adwords campaigns;
- Working knowledge of HTML, CSS, and JavaScript development and constraints;
- Strong analytical skills and data-driven thinking;
Benefits and Perks
Competitive salary range: $80,000 - $110,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and generous PTO policies.
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