Digital Healthcare Marketing Expert

7 days ago

Bareilly, Uttar Pradesh, India beBeeHealthcareMarketing Full time ₹ 2,50,000 - ₹ 3,50,000

Job Summary

We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have expertise in healthcare marketing and be able to plan, execute, and optimize paid campaigns across digital platforms.Main Responsibilities
  • Develop and manage paid campaigns on Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare weekly/monthly reports.
  • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
  • Work closely with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
  • Implement remarketing & retargeting strategies to engage potential patients.
  • Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).
Requirements
  • Bachelor's/Master's in Marketing, Business, or related field.
  • 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.
Preferred Skills
  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).

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