Marketing & Media Administrator
2 weeks ago
Vaibhav Global Limited Overview:
Vaibhav Global Limited (VGL) is a pioneering end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products in the US, UK, Germany, and Canada.
Our company has been listed on the Indian stock exchanges since -97. We are available to our customers via our proprietary 24X7 TV shopping channels and other digital mediums, including websites, mobile apps, Over-The-Top platforms, social media, and third-party marketplaces.
As a result, we reach almost a million households across the US, UK, and Germany. As digitization continues to grow, we expect online retail to mature, and our portfolio and omni-channel strategy will evolve accordingly. Our group turnover is approximately Rs. 2, Crore (FY - ), and we employ over people globally. Our head office and main manufacturing facility are located in Jaipur, India, employing approximately people, including contract workers.
Our Initiatives:
We have served 13 million meals to school children in India, US, and UK through our flagship one-for-one meals initiative 'Your Purchase Feeds...'. Till date, we have served 63 million meals. We encourage our team members to donate at least two hours every month for charitable causes, which are tracked through our performance system.
Vaibhav Global Limited is a Great Place to Work (GPTW) certified organization.
Job Responsibilities:
- Stream performance administration and viewership metrics reporting.
- Marketing activations, content planning, ad campaign setup, and analytics management.
- Developing innovative ideas to promote Shop LC on various OTT platforms.
- Collaborating with marketing and social media teams to utilize creative assets for brand promotion.
- Partnering with distribution partners for effective marketing of Shop LC across their sites, apps, and social media channels.
- Accountability for daily, weekly, and monthly reporting and analysis of traffic to increase viewership and sales.
Qualifications:
- Bachelor's degree in Marketing, IT, Media, or a related field.
- Proven experience with video, media, and technology in relevant industries preferred.
- Excellent analytical skills, with the ability to apply data to drive business goals.
- Deep knowledge and understanding of media/social platforms such as YouTube, Facebook, Instagram, etc.
- Strong analytical skills with a focus on market research.
- Ability to think innovatively and creatively to develop effective marketing strategies.
- Experience in content management and creative strategy.
- Proficiency in performance measurement and analysis
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