Social Media Marketing Manager
4 weeks ago
We are seeking a highly skilled Social Media Manager to lead our social media presence and develop a comprehensive strategy that aligns with our business goals. This individual will be responsible for creating and implementing a content calendar, managing social media platforms, and tracking performance across all channels.
Key Responsibilities:- Develop and execute a social media strategy that drives engagement and conversions.
- Create and maintain a content calendar to ensure consistent posting and engagement.
- Conduct market and competitor research to identify opportunities and trends.
- Develop and oversee the creation of engaging content, including copywriting, graphics, and video scripts.
- Work with internal teams or external resources to produce high-quality visuals and multimedia content.
- Perform hashtag research to optimize organic reach and visibility.
- Track and analyze social media performance across all channels, providing regular reports on KPIs.
- Utilize insights to make data-driven decisions and adjustments to improve campaign effectiveness.
- Create, manage, and optimize paid campaigns on Meta and other relevant platforms.
- Monitor ROI and adjust strategies for the best results.
- Conduct thorough market and marketing research to understand our audience, competitors, and industry trends.
- Develop marketing funnels that align with the buyer's journey, driving lead generation and customer retention.
- Regularly communicate with the product and sales teams to ensure alignment on messaging, promotions, and launches.
- Act as the key liaison between marketing, creative, and product teams to ensure consistent messaging across all channels.
- Plan and manage weekly schedules, ensuring timely content creation and deployment.
- Maintain a performance tracking system to assess goals and progress over time.
Requirements:
- Proven experience as a Social Media Manager or similar role.
- Proficient in social media platforms and best practices.
- Experience with Meta ad campaigns and knowledge of digital marketing funnels.
- Excellent communication and copywriting skills.
- Strong project management skills with the ability to manage multiple tasks simultaneously.
- Proficiency in social media analytics tools and scheduling tools.
- Graphic design skills and basic video editing are a plus.
- Strong attention to detail, creativity, and strategic thinking.
- Ability to work collaboratively across teams and independently when needed.
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