Social Media Marketing Manager

4 weeks ago


Jaipur, Rajasthan, India Stegpearl Full time
Job Title: Social Media Manager

We are seeking a highly skilled Social Media Manager to lead our social media presence and develop a comprehensive strategy that aligns with our business goals. This individual will be responsible for creating and implementing a content calendar, managing social media platforms, and tracking performance across all channels.

Key Responsibilities:
  • Develop and execute a social media strategy that drives engagement and conversions.
  • Create and maintain a content calendar to ensure consistent posting and engagement.
  • Conduct market and competitor research to identify opportunities and trends.
Content Creation & Management:
  • Develop and oversee the creation of engaging content, including copywriting, graphics, and video scripts.
  • Work with internal teams or external resources to produce high-quality visuals and multimedia content.
  • Perform hashtag research to optimize organic reach and visibility.
Performance Tracking & Reporting:
  • Track and analyze social media performance across all channels, providing regular reports on KPIs.
  • Utilize insights to make data-driven decisions and adjustments to improve campaign effectiveness.
Campaigns & Ads:
  • Create, manage, and optimize paid campaigns on Meta and other relevant platforms.
  • Monitor ROI and adjust strategies for the best results.
Market Research & Funnel Development:
  • Conduct thorough market and marketing research to understand our audience, competitors, and industry trends.
  • Develop marketing funnels that align with the buyer's journey, driving lead generation and customer retention.
Team Collaboration:
  • Regularly communicate with the product and sales teams to ensure alignment on messaging, promotions, and launches.
  • Act as the key liaison between marketing, creative, and product teams to ensure consistent messaging across all channels.
Project Management:
  • Plan and manage weekly schedules, ensuring timely content creation and deployment.
  • Maintain a performance tracking system to assess goals and progress over time.

Requirements:

  • Proven experience as a Social Media Manager or similar role.
  • Proficient in social media platforms and best practices.
  • Experience with Meta ad campaigns and knowledge of digital marketing funnels.
  • Excellent communication and copywriting skills.
  • Strong project management skills with the ability to manage multiple tasks simultaneously.
  • Proficiency in social media analytics tools and scheduling tools.
  • Graphic design skills and basic video editing are a plus.
  • Strong attention to detail, creativity, and strategic thinking.
  • Ability to work collaboratively across teams and independently when needed.


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