Senior Consumer Insights Strategist

2 days ago

Tirupati, Andhra Pradesh, India beBeeInsights Full time ₹ 15,00,000 - ₹ 25,00,000
Job Description:

We are seeking an experienced Data Insights Manager to join our team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

The ideal candidate will have a strong background in audience research and insights, with experience in analyzing large data sets and developing clear, concise, and strategic insight decks and presentations.

Key Responsibilities:

  • Lead the analysis of audience data using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
Required Skills and Qualifications:
  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12 +years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Technical & Analytical Skills:
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.

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