Strategic Leader in Growth Marketing and Demand Generation

2 days ago

Bharatpur, Rajasthan, India beBeeMarketing Full time ₹ 13,50,000 - ₹ 15,90,000
Director of Marketing and Demand Generation Job Description

We are seeking a visionary Director of Marketing and Demand Generation to spearhead our brand positioning growth strategy and customer acquisition in the competitive HR Tech SaaS market. This high-impact leadership role is responsible for building and executing a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions us as a market leader in contingent workforce management and talent technology.

  • This includes developing and executing a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement.
  • Positioning our platform as the premier VMS solution in the market by leveraging thought leadership content marketing, PR, and digital campaigns.
  • Leading brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.

Main Responsibilities:

  • Develop and execute multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations, including US, EU, and APAC.
  • Drive lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR procurement and talent acquisition leaders.

About You:

  • You have 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech Workforce Management or related industries.
  • You have prior experience driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
  • You have an AI-first mindset and used the latest AI tools for marketing automation.
  • You have extensive experience in US, EU, and other global markets.
  • You have a proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.

Benefits:

  • Lead the global marketing vision for a high-growth HR Tech SaaS company.
  • Work with a passionate, innovative, and data-driven leadership team.
  • Competitive compensation, performance-based incentives, and career growth opportunities.
  • Drive transformation in the future of work, workforce automation, and talent technology.

Why Join Us?

  • We offer a dynamic, fast-paced environment that fosters innovation and collaboration.
  • We provide opportunities for professional growth and development.
  • We prioritize work-life balance and employee well-being.

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