Profitable Growth Specialist

3 days ago

Surat, Gujarat, India beBeeGrowth Full time ₹ 12,00,000 - ₹ 15,00,000
User Acquisition Manager

We are seeking a performance-driven individual with expertise in paid user acquisition to lead profitable, scalable growth across various channels.

Job Description
The ideal candidate will own campaign strategy, execution, and optimization across multiple platforms, ensuring maximum return on ad spend (ROAS).

About the Role
This role is ideal for a marketer who treats growth as a math problem and thrives on efficiency. You will be responsible for developing and managing budgets, analyzing deep-funnel metrics, and adjusting strategy based on true value generation.

Key Responsibilities
  • Plan, execute, and continuously optimize paid UA campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin, and other high-performance ad networks.
  • Develop and manage budgets with the goal of maximizing ROAS.
  • Analyze deep-funnel metrics and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.

Requirements
The successful candidate will have:
  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • A track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.

Bonus Points
Experience with Facebook Instant Games and optimizing HTML5 campaigns is a plus. Additionally, background in game monetization and live ops is desirable. The ideal candidate will have passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer
  • Competitive salary and equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.

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