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Media Buyer for Advanced Search Arbitrage
2 weeks ago
Job Description:As a skilled Media Buyer for Advanced Search Arbitrage, you will play a crucial role in optimizing and scaling our search arbitrage campaigns across multiple feed networks. You will be responsible for launching, managing, and scaling search arbitrage campaigns, as well as monitoring real-time performance metrics to ensure optimal traffic flow and revenue generation.Key Responsibilities:
- Launch, manage, and scale search arbitrage campaigns across multiple feed networks.
- Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments.
- Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.
- Work with feeds like Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, InMobi to acquire high-quality traffic.
- Implement feed-specific strategies to enhance traffic quality and increase conversions.
- Perform A/B testing on landing pages and ad copies to identify high-performing combinations.
- Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
- Generate daily, weekly, and monthly performance reports to track key KPIs.
- Identify trends and insights to drive performance improvements.
- Efficiently allocate budgets across multiple feeds, optimizing spend to achieve campaign goals.
- Manage the required ROI for the budget spent.
- Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.
- Coordinate with the creative and development teams to optimize landing pages and ad creatives.
- Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
- Share insights and strategies with the team to enhance collective performance.
- Proven experience (2+ years) in search arbitrage media buying.
- Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
- Strong analytical skills with proficiency in data analysis tools and reporting platforms.
- Competitive salary and performance-based incentives.
- Flexible work environment with remote work options.
- Opportunity to work with a dynamic team of digital marketing professionals.
- Access to industry-leading tools and platforms.
- Continuous learning and professional development opportunities.
