Content Strategist

2 weeks ago


Mumbai, Maharashtra, India Only Much Louder Full time

About Only Much Louder:


We are a market-leading, full-service creative and entertainment business network that has been instigating pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community.


Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, we have built India's independent music and comedy scene from the ground-up. We won the first-ever Branded Content and Entertainment Cannes Lion for 'Dewarists' and have been the first homegrown content business to have a strong footprint in over 22 countries.


Today, our businesses include Artist Management, Content Studio, Branded Content, 1862, and Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.


About the Role

We are looking for an individual with 2 to 3 years of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers.


Key Responsibilities:
  • Develop and Execute Influencer Marketing Strategies
  • Ongoing identification and qualification of new influencer talent
  • Negotiate and contract influencers on behalf of our clients, particularly in securing advertising rights for the content
  • Provide recommendations on contracted deliverables per influencer and activation strategies
  • Provide ongoing reviews of influencer contracted deliverables
  • Identify and build relationships with prominent influencers and thought leaders
  • Attend relevant events for networking and business purposes
  • Research relevant industry experts, competitors, target audience and users
  • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Skills:
  1. Well versed with Indian & international digital content trends and creators
  2. Strong written and verbal communication skills
  3. Time management skills & ability to multitask
  4. Demonstrate knowledge in the areas of social and influencer strategy
  5. Have a strong understanding of emerging influencer talent, contracting, and performance assessment

Our estimated salary range for this role is ₹6-8 lakhs per annum, considering the location and requirements.


Benefits:
  • We ensure all our team members get enough down-time: We have monthly mandatory offs.
  • We don't have a punch-in punch-out culture.
  • We offer free mental health care for all team members, gender-neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well.
  • We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more.

If you are someone who is passionate about influencing positive change through visual content and communications, check out more details below.



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