Digital Commerce Strategist

1 week ago

Nagpur, Maharashtra, India beBeeVisionary Full time ₹ 30,00,000 - ₹ 40,00,000
Job Overview

We are seeking a visionary leader to spearhead our direct-to-consumer (D2C) business through our website and social commerce channels.

This role combines profit and loss ownership, performance marketing leadership, and content-driven commerce strategies to maximize revenue and profitability.

Key Responsibilities:
  • Own the profit and loss for D2C and social commerce channels, ensuring sustainable growth.
  • Drive business by exploring new commerce models and innovative campaigns to increase revenue.
  • Optimize marketing spends while improving return on investment.
Commerce Strategy:
  • Lead website strategy, ensuring exceptional user experience, fast checkout, and personalized journeys for customers.
  • Build and scale social commerce initiatives across Instagram, Facebook, YouTube, and emerging platforms.
  • Design content-led commerce campaigns that leverage brand storytelling to drive sales.
Performance Marketing & SEO:
  • Work closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs.
  • Partner with the SEO agency to improve organic visibility, search rankings, and content performance.
Cross-Functional Collaboration:
  • Collaborate with the product team to improve offerings using consumer insights to guide optimization.
  • Partner with Brand, IT, Strategy, and other stakeholders to ensure consistent messaging and commerce execution.
Analytics & Reporting:
  • Set up dashboards and reports to track KPIs like traffic, GMV, CAC, CLV, ROAS, and social commerce contribution.
  • Present insights and recommendations to leadership for strategic decision-making.
Ecosystem Engagement:
  • Collaborate with influencers, marketplaces, affiliate partners, and other ecosystem players to drive both business and brand outcomes.

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