Senior Digital Marketing Specialist

19 hours ago

Aligarh, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description">

As a Senior Google Ads Associate, you will play a pivotal role in executing and optimizing paid media campaigns across various platforms.

You will be responsible for campaign setup, analysis, and performance reporting, ensuring continuous optimization to meet client goals and objectives.

Your expertise will drive measurable results for clients by managing paid campaigns across multiple channels, including Search, Display, YouTube, Shopping, and Bing.

Key responsibilities include:

  • Campaign Management: Manage paid campaigns across Search, Display, YouTube, Shopping, and Bing platforms.
  • Keyword Research & Campaign Setup: Conduct thorough keyword research, create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Client Strategy Development: Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals and objectives.
  • Budget & Performance Management: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • Google Analytics & Reporting: Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
  • Optimization: Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.

Required Skills and Qualifications:

  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficient in Google Analytics for performance analysis
  • Familiarity with Digital Marketing principles and tools
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
  • Skilled in Microsoft Excel for reporting and analysis
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics
About Us"],

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