Digital Transformation Lead

3 weeks ago

Mumbai, Maharashtra, India Colgate-Palmolive Company Full time

About Colgate-Palmolive Company

We are a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.

Our Commitment to Sustainability

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.

About the Role

We are looking for an experienced and enthusiastic digital specialist to develop and lead our data and CRM strategies to drive our digital transformation agenda. The candidate will partner with all of our teams (CP and agency teams) to build our first party data collection opportunities, creating acquisition, retention and engagement programming, driving brand objectives and building long term consumer value.

Key Responsibilities

  • Set strategy and plans to achieve the first party data objective
  • Partnering with cross functional teams (Marketing, Customer marketing, Ecommerce) to integrate first data capture in all activations/programs - offline and online. Set up data sourcing & enrichment interventions in existing and new programs.
  • Capture insights from analytics to build consumer marketing strategies for personalization and campaigns - build consumer journeys, value exchange and engagement programs
  • Drive and deliver key engagement metrics - Member activation, retention, Open rates, CTOR, visits,transactions & sales
  • Working with the agency on day to day project management and delivery.
  • Build relevant & sustainable strategic partnerships to add value to the program & to drive member 1:1 consumer engagement across platforms
  • Meet KPI on 1st part data acquisition/enrichment, delivering on efficiency and importantly business outcomes by using data for marketing purposes
  • Working with internal technology team to set up and run the martech infrastructure & journeys
  • Aligning the internal legal team on the data collection method to ensure compliance on data privacy and regulations
  • Build data driven Marketing Campaign framework with the agency - process and execution management

Requirements

  • 7+ years of work experience in data driven performance marketing, data analytics and CRM strategy
  • Certifications/Knowledge - Martech stacks like Salesforce, Data clouds, journey development & optimization
  • Experience in AI/ML tech would be a plus
  • Experience of Loyalty platforms and methodology is preferred
  • Should have a knack for numbers for creativity.
  • Categories of work experience which would be an added advantage - airlines, retail, BFSI (deployed and run CRM/loyalty engines for brands with a substantial database size, ability to think of data acquisition opportunities)
  • Experience of working on a D2C project is a plus

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