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1 week ago
We are seeking a highly skilled Digital Marketing Specialist - SEO to join our team.
About the Role- This is a dynamic role that requires strategic thinking, creativity, and excellent communication skills.
- The ideal candidate will have experience in developing and executing comprehensive SEO strategies that drive organic traffic and lead generation.
Responsibilities:
- Develop and Execute SEO Strategies: Create and implement overarching SEO plans aligned with business objectives, focusing on organic traffic acquisition, lead generation, and brand visibility.
- Conduct SEO Audits: Conduct in-depth SEO audits to identify opportunities for improvement across websites, landing pages, and technical infrastructure.
- Keyword Research: Spearhead comprehensive keyword research to uncover high-value, relevant keywords and inform content strategy development.
- On-Page Optimization: Craft compelling on-page optimization strategies for website content, meta descriptions, title tags, and header tags.
- Link Building: Develop and execute robust link-building campaigns to acquire high-quality backlinks from authoritative sources.
- Analytics and Reporting: Monitor and analyze website performance using advanced SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc. Present insightful reports and data visualizations to stakeholders, communicating SEO impact and justifying strategic recommendations.
- Stay Up-to-Date: Stay abreast of the latest SEO trends and algorithm updates, proactively implementing adjustments to maintain optimal website performance.
- Experience: 1-5 years of experience in digital marketing, specifically in SEO.
- Skills: Excellent understanding of search engine algorithms, keyword research, on-page optimization, link building, and analytics.
A competitive salary and benefits package, as well as opportunities for growth and professional development.
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