Content Strategist

3 weeks ago

Chennai, Tamil Nadu, India Valueplus Technologies Private Limited Full time

Content Strategist Job Description

We are seeking a highly skilled Content Strategist to lead the development and execution of a comprehensive content strategy at Valueplus Technologies Private Limited. This role will involve managing content creation, overseeing a dynamic team, and ensuring that all content aligns with business objectives and brand identity.

Key Responsibilities:


  2. Develop and execute a comprehensive content strategy that aligns with business objectives, driving increased visibility, engagement, and business growth.
  3. Oversee the entire content lifecycle, from ideation to execution, ensuring content across all platforms aligns with the brand's tone, messaging, and long-term positioning strategy, while maintaining consistency and quality.
  4. Spearhead the planning and execution of a content distribution plan across all platforms to maximize reach and engagement.
  5. Manage a team of content writers, graphic designers, and video editors, providing creative direction to ensure the production of high-quality, on-brand content that meets strategic goals.
  6. Collaborate with cross-functional teams to ensure that all content initiatives are aligned with broader business objectives.
  7. Lead competitive analysis and market research efforts, staying ahead of industry trends and adapting content strategies to maintain a leadership position in the market and strengthen the company's brand authority and positioning.
  8. Drive SEO excellence by leveraging advanced keyword research, on-page optimization, and link-building tactics to ensure that all content maximizes organic traffic, supports lead generation, and contributes to business growth.
  9. Drive data-driven decision-making by tracking, analyzing, and reporting on content performance using analytics tools, ensuring insights are used to refine strategies and enhance engagement and conversions.

Requirements:


  • 5+ years of experience in content creation, strategy development, and distribution across various platforms.
  • Must have experience in content amplification strategies and performance monitoring across multiple channels.
  • Must have prior experience leading and managing a team of content writers.
  • A strong understanding of Mutual Funds, Insurance, and Personal Finance is required.
  • Excellent writing and editing skills, with a strong creative flair.
  • Proficiency in both written and spoken Hindi is a must.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced Content Strategist looking to take your career to the next level, please submit your application.

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