Creative Content Leader

2 days ago

Vadodara, Gujarat, India beBeeCopywriter Full time ₹ 60,00,000 - ₹ 1,20,00,000
Senior Copywriter

About the Role:

We seek a skilled Senior Copywriter to lead our content initiatives.

This role demands a balance of creativity, leadership, and analytical thinking. The ideal candidate will drive content strategies, mentor junior writers, and ensure all deliverables align with objectives while enhancing engagement and visibility.

Key Responsibilities:

  • Developing high-quality, engaging content across various digital platforms.
  • Supervising, motivating, and mentoring junior copywriting executives and interns.
  • Analysing client briefs in collaboration with the account management team.
  • Formulating brand strategies, campaign execution plans, and content calendars aligned with objectives.
  • Generating content for new client pitches, campaign planning, and research.
  • Exploring new content formats for client pitches, proposals, and potential collaborations.
  • Staying updated on emerging trends and insights relevant to client pitches, briefs, and partnerships.
  • Producing original, relevant content with efficient turnaround times.
  • Coordinating with cross-functional teams to fulfill client requirements.
  • Ensuring all content meets quality standards and guidelines.
  • Conducting edits and aesthetic evaluations during pre-production and production stages.
  • Developing concepts for influencer collaborations.
  • Monitoring and analysing the performance of content using analytics tools to optimise future content strategies and campaigns.

Key Skills & Competencies:

  • Strong copywriting expertise across advertising, digital, and modern media platforms.
  • Proven ability to create impactful short- and long-form content.
  • Strong understanding of SEO, digital marketing, and analytics tools.
  • Ability to think strategically and creatively under tight deadlines.
  • Excellent interpersonal and client-facing communication abilities.

Qualifications & Experience:

  • Bachelor's degree in Journalism, Communications, Marketing, or a related field.
  • 4+ years of professional copywriting experience, preferably in a marketing/advertising agency environment.

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