Digital Marketing Executive

1 day ago

Pune, Maharashtra, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

Overview:

We are seeking a seasoned digital marketing expert to drive our end-to-end digital marketing strategies and deliver measurable impact. This is an ideal role for a hands-on professional who thrives in a fast-paced environment and is passionate about driving growth, engagement, and brand visibility.

As a key member of our team, you will work closely with cross-functional teams to implement integrated digital campaigns across various channels. You will be responsible for developing, executing, and optimizing multi-channel digital marketing campaigns, including paid media, SEO, email, ABM, and social media.

Key Responsibilities:

  • Develop and execute end-to-end digital marketing strategies to drive growth, engagement, and brand visibility.
  • Own the digital marketing funnel, from traffic acquisition to conversion, and continuously optimize for performance.
  • Drive SEO strategy and oversee continuous website optimization to improve organic visibility, traffic, and conversion rates.
  • Manage performance marketing initiatives, including budgeting, audience segmentation, A/B testing, and performance tracking.
  • Collaborate with content and design teams to create and optimize compelling ad creatives, landing pages, and digital assets.
  • Conduct keyword research, competitor analysis, and market insights to inform SEO and SEM strategies.
  • Analyze campaign results, prepare reports and dashboards, and provide actionable insights to stakeholders.
  • Stay updated on digital marketing trends, tools, and best practices; identify new opportunities for growth.

Requirements:

  • 7–10 years of hands-on experience in digital marketing, preferably in a B2B environment.
  • Proven track record of planning and executing successful paid campaigns across Google, LinkedIn, Meta, etc.
  • Strong expertise in performance marketing, SEO/SEM, analytics, and email marketing.
  • Proficiency in tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush/Ahrefs, HubSpot/Mailchimp, and similar platforms.
  • Solid understanding of marketing funnels, conversion rate optimization, and attribution models.
  • Excellent analytical, communication, and project management skills.
  • Self-motivated, detail-oriented, and able to manage multiple priorities independently.

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