Digital Marketing Executive

2 weeks ago

Pune, Maharashtra, India IAssess Consultants LLP Full time
Job Description

Key Responsibilities

- Plan, develop, and execute digital marketing campaigns to enhance brand visibility and drive traffic across digital channels.
- Manage SEO/SEM, email marketing, social media, and display advertising campaigns.
- Design, build, and maintain a strong social media presence.
- Analyze and report on the performance of campaigns against key performance indicators (KPIs) and return on investment (ROI).
- Identify trends and insights to optimize performance and improve spend efficiency.
- Plan and execute A/B testing, experiments, and conversion rate optimization strategies.
- Collaborate with design and content teams to create landing pages and optimize user experience.
- Monitor customer touchpoints and use data analytics to improve the end-to-end customer journey.
- Implement and manage conversion points and user funnels.
- Stay up to date with the latest digital marketing trends and technologies, and recommend new tools for potential adoption.
- Lead and manage ongoing SEO/SEM initiatives and continuously improve search rankings.

Requirements

Bachelors degree or diploma in Marketing, Digital Marketing, Communications, or a related field.

23 years of proven experience in digital marketing.

Hands-on experience with tools and platforms for SEO/SEM, email marketing, social media, and web analytics.

Demonstrated ability to create and manage effective digital marketing campaigns.

Strong analytical skills with the ability to interpret data and generate actionable insights.

Creative thinker with the ability to develop engaging content and campaigns tailored to different target audiences.

Skills: digital marketing,sem,seo,seo/sem,google ads,social media,social media marketing,campaigns,multi-media marketing campaigns,performance marketing,roi,paid media,email marketing

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