
Content Leader Position
3 days ago
We're seeking a sharp, strategic, and creative Content Strategist to drive our end-to-end content strategy across digital channels. This high-impact role requires a content leader who can marry performance data with brand storytelling to influence every stage of the user journey from awareness and acquisition to engagement and retention.
This is an opportunity to own and execute a full-funnel content strategy aligned with product roadmaps, brand milestones, and audience personas. You'll conduct regular audits, competitive benchmarking, and performance analysis to optimize content effectiveness across channels.
- Architect and execute a content strategy that drives user engagement and conversion.
- Collaborate with growth, brand, design, and product teams to align messaging across paid media, email marketing, SEO, social, PR, and influencer campaigns.
- Create high-conversion marketing copy: website, landing pages, emailers, product messaging, push notifications, social content, influencer briefs, and more.
- Shape integrated content calendars for product launches, seasonal campaigns, and evergreen user engagement.
- Uphold a consistent brand voice witty, intelligent, motivational across all customer touchpoints.
We empower individuals to take control of their health journeys by delivering immersive and personalized wellness experiences at home.
We're revolutionizing connected wellness through cutting-edge technology and human-centric design.
Our goal is to provide innovative solutions that improve people's lives.
Requirements- 3-6 years of proven experience in content strategy, digital marketing, or brand copywriting preferably in high-growth D2C, consumer tech, wellness, or lifestyle environments.
- Exceptional command of digital storytelling across web, social, email, paid ads, and product communication.
- Deep understanding of user journeys, engagement metrics, and how content influences decision-making across the funnel.
- Expertise in working cross-functionally with performance marketers, designers, and product managers.
- Strong editorial sensibility with an eye for tone, structure, and clarity.
- Proficiency in tools such as Google Analytics, Webflow/WordPress, Klaviyo/Mailchimp, Notion, and Asana/Trello.
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