Digital Media Optimization Specialist

4 days ago


Noida, Uttar Pradesh, India Republic World Full time

Job Title: Digital Media Optimization Specialist

About the Role:

We are seeking a skilled Digital Media Optimization Specialist to join our team at Republic World. In this role, you will be responsible for optimizing video content on YouTube to increase organic views, subscribers, and engagement.

About You:

To be successful in this role, you should have 3+ years of experience in YouTube SEO, digital marketing, or related fields. Proven track record of increasing YouTube channel performance through organic search and engagement optimization is required.

Responsibilities:

  • Conduct keyword research for video titles, descriptions, tags, and metadata to ensure videos are optimized for YouTube search and recommendations.
  • Optimize video content for YouTube's algorithm, ensuring best practices for video optimization (thumbnails, titles, descriptions, tags, captions, and playlists).
  • Implement YouTube best practices for video optimization, including maintaining consistent branding and utilizing video timestamps, custom thumbnails, and cards.
  • Develop strategies to increase organic views, subscribers, and engagement across YouTube.
  • Monitor video performance and provide recommendations for improving audience retention, watch time, and CTR (Click-Through Rate).
  • Regularly track and analyze YouTube channel and video performance using YouTube Analytics, Google Analytics, and other relevant tools.
  • Provide actionable insights and reports on audience behavior, traffic sources, and content performance to improve future video content strategy.
  • Work with the content team to identify trending topics, keywords, and news events that can be leveraged for timely content creation.
  • Suggest video formats, topics, and video length based on SEO insights and audience preferences.
  • Monitor and analyze competitor YouTube channels, identify best practices, and stay up-to-date with trends in the digital media and news industry.
  • Perform SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on competing channels and suggest strategies to stay ahead.
  • Optimize channel settings, playlists, and video metadata for maximum discoverability.
  • Ensure all videos are properly tagged, categorized, and linked to other relevant content on the channel.

Requirements:

  • Proficient in YouTube Analytics, Google Analytics, TubeBuddy, VidIQ, or other SEO tools specific to YouTube.
  • Understanding of YouTube's algorithm, ranking factors, and how to improve video visibility and engagement.

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum



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