Executive Media Specialist

2 weeks ago


Cochin, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

Key Responsibilities:

  • Media Planning:
    • Develop strategies aligned with client objectives and campaign goals.
    • Conduct market research and analyze audience insights to identify effective media mix.
    • Create detailed media plans with budget allocations.
  • Media Buying:
    • Negotiate rates and placements with vendors.
    • Manage vendor relationships and ensure timely release of advertisements.
    • Oversee the booking process and ensure adherence to timelines and budgets.
  • Campaign Execution & Monitoring:
    • Coordinate with teams to ensure smooth campaign rollouts.
    • Track, monitor, and analyze campaign performance.
    • Suggest optimizations during campaign execution.
  • Reporting & Analysis:
    • Prepare post-campaign reports with insights and performance metrics.
    • Provide recommendations for future campaigns based on data and trends.
    Job Requirements
    • Bachelor's degree in Marketing, Advertising, or Mass Communication.
    • 4-6 years of experience in media planning and buying.
    • Strong knowledge of traditional and digital media platforms.
    • Excellent negotiation and vendor management skills.
    • Proficiency in MS Excel, PowerPoint, and media planning tools.

This role is ideal for individuals who possess strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills.



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