
Executive Media Specialist
2 weeks ago
Key Responsibilities:
- Media Planning:
- Develop strategies aligned with client objectives and campaign goals.
- Conduct market research and analyze audience insights to identify effective media mix.
- Create detailed media plans with budget allocations.
- Media Buying:
- Negotiate rates and placements with vendors.
- Manage vendor relationships and ensure timely release of advertisements.
- Oversee the booking process and ensure adherence to timelines and budgets.
- Campaign Execution & Monitoring:
- Coordinate with teams to ensure smooth campaign rollouts.
- Track, monitor, and analyze campaign performance.
- Suggest optimizations during campaign execution.
- Reporting & Analysis:
- Prepare post-campaign reports with insights and performance metrics.
- Provide recommendations for future campaigns based on data and trends.
- Bachelor's degree in Marketing, Advertising, or Mass Communication.
- 4-6 years of experience in media planning and buying.
- Strong knowledge of traditional and digital media platforms.
- Excellent negotiation and vendor management skills.
- Proficiency in MS Excel, PowerPoint, and media planning tools.
This role is ideal for individuals who possess strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills.
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