Senior Manager

4 weeks ago


Noida, Uttar Pradesh, India Jubilant Foodworks Full time

Roles and Responsibilities

As a key member of our team, you will be responsible for driving the growth of our entry-level portfolio through innovative marketing strategies and product development. Your primary objective will be to formulate and execute plans that accelerate new user acquisition and increase sales.

Innovation:

a. Develop a deep understanding of our target audience, particularly non-Domino's consumers in the QSR category, including their occasions and demand moments.

b. Utilize this knowledge to craft business strategies and create an innovation pipeline for our entry-level portfolio.

c. Oversee the project management of the NPD process, from ideation to in-market launch, ensuring seamless execution and timely delivery.

d. Collaborate with cross-functional teams, including Brand, CRM, and Digital, to bring the marketing mix to life and drive business results.

e. Develop and execute a comprehensive launch plan for new products, including operations strategy, launch specifics, and ATL/BTL initiatives.

f. Own the P&L for the premium part of the portfolio, driving topline and bottom-line growth through business growth strategies and leveraging ATL, CRM, and in-app properties.

Qualification & Experience:

a. MBA from a premier institute with 7-8 years of experience in FMCG companies, with at least 5 years of brand management experience.

b. Proven track record of building categories and brands in a consumer tech setup, with experience in forging great working relationships with internal and external stakeholders.

c. Strong understanding of consumer behavior, market trends, and competitor analysis, with the ability to translate this knowledge into actionable business strategies.


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