Digital Transformation Expert: SEO Specialist

3 days ago

Chennai, Tamil Nadu, India beBeeAutomotive Full time ₹ 4,00,000 - ₹ 8,00,000
Job Description

KUN has developed an exceptional reputation for excellence in automotive retail and distribution. BMW KUN Exclusive is the exclusive dealer for BMW across Tamil Nadu and runs world class 4S (Sales, Service, Spares, Systems) facilities across the state.

Trusted by many proud owners, BMW KUN Exclusive continues to remain committed in setting high benchmarks in sales and after sales in the luxury automotive sector.

As an industry leader in automotive excellence, our dealership in Chennai is redefining digital storytelling through high-impact media content.

We are building an elite in-house media team that curates world-class brand commercials, best-of digital campaigns, and immersive automotive experiences.

Our ideal candidate will be responsible for developing and implementing effective SEO strategies tailored to the automobile industry, driving qualified traffic, and improving rankings for our brand, models, and dealership services.

Key Responsibilities:

  • Conduct thorough keyword research aligned with automobile trends, models, and consumer search behavior.
  • Perform on-page and off-page SEO optimizations, including meta tags, content structure, internal linking, image optimization, and technical SEO audits.
  • Develop and execute effective content strategies in collaboration with content and media teams, focusing on high-value automobile-related topics.
  • Monitor, analyze, and report website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
  • Optimize local SEO for dealership outlets to improve visibility in "near me" and local search results.
  • Collaborate with web developers to ensure proper website structure, fast load speed, mobile-friendliness, and schema implementation.
  • Stay updated with the latest SEO trends, Google algorithm updates, and automobile industry shifts.
  • Work closely with paid media teams to ensure SEO and SEM efforts are aligned.
  • Provide recommendations to improve user experience (UX) and conversion rate optimization (CRO).

Requirements:

  • Bachelor's degree in Marketing, Business, IT, or a related field.
  • >2+ years of experience as an SEO Specialist, preferably in the automobile, retail, or related sectors.
  • Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Hands-on experience with CMS platforms (WordPress, Shopify, custom dealership platforms).
  • Solid understanding of technical SEO, schema markup, site speed optimization, crawlability, and indexation.
  • Experience in managing SEO for multi-location businesses is a plus.

Benefits:

  • Opportunity to work in a dynamic and growing luxury automobile brand.
  • Collaborative work culture with a passionate digital team.
  • Exposure to digital marketing strategies in the automobile industry.
  • Competitive salary and performance incentives.
What We Offer

At our organization, we value innovation, teamwork, and customer satisfaction.

Join us in driving our digital growth forward and taking it to the next gear.

Requirements:

  • Location: Chennai (or) ready to relocate.

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