Global Marketing Leader

16 hours ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 1,60,00,000

As a senior marketing leader, you will play a key role in shaping the company's global marketing strategy to drive brand awareness, lead generation, and customer engagement.

About the Role

This is an exceptional opportunity to join our team as we continue to grow and expand our presence in the market.

Main Responsibilities
  • Develop and execute a comprehensive global marketing plan that drives business results and enhances our position in the industry.
  • Leverage thought leadership, content marketing, PR, and digital campaigns to establish our company as a trusted authority in workforce solutions.
  • Collaborate with cross-functional teams to align marketing efforts with sales, product, and executive objectives.
Demand Generation & Growth Marketing
  • Design and implement multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
Content & Thought Leadership
  • Oversee the creation of high-quality content including whitepapers, case studies, webinars, industry reports, and blogs that establish our company as a thought leader in workforce solutions.
  • Collaborate with analysts, influencers, and industry leaders to strengthen our market credibility and drive earned media coverage.
Customer & Partner Marketing
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with ecosystem partners to expand market reach and enhance retention marketing strategies.
Qualifications
  • 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
  • Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
  • Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
  • Strong expertise in marketing automation, CRM platforms, and analytics tools.

The ideal candidate will have a strong background in HR Tech, excellent leadership skills, and a data-driven approach to decision making. This is a rare opportunity to join a dynamic team and contribute to the growth and success of our organization.

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