Senior Campaign Specialist Addressable Trading

3 weeks ago


Chennai, Tamil Nadu, India dentsu Full time

Key Responsibilities:

  • Collaborate closely with the internal media team to guarantee seamless campaign execution and continuous monitoring to ensure optimal campaign performance.
  • Work with the internal media team to identify, report, and resolve technical issues.
  • Develop and provide detailed weekly revenue forecasts, addressing billing inquiries for all monthly performance activities.
  • Deliver technical expertise to communicate with clients, explaining campaign progress and addressing blocking issues.
  • Design comprehensive campaign proposals, including tailored tactics aligned with overall advertiser objectives.
  • Compile and integrate data from the ad server interface with DSP data points, as needed.
  • Maintain in-depth knowledge of the programmatic ecosystem, staying up-to-date with new ad technology functionalities and identifying potential opportunities.
  • Contribute to best practices updates and offer insights to enhance campaign effectiveness.
  • Offer consultative ideas to the Operations, Account, and Commercial teams to improve pitching new business and campaign performance.


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