Marketing and Brand Strategist

7 days ago

Surat, Gujarat, India ZebraLearn Full time
Company Overview
Zebra Learn is an innovative Ed-tech Platform dedicated to empowering lifelong learners. Our mission revolves around the principle of 'Learn by Doing.' We strive to revolutionize traditional learning methods, making complex concepts accessible and engaging.

Salary
We offer a competitive salary as per industry standards, depending on your experience and expertise. Your annual compensation will be in the range of $70,000 to $100,000.

Job Description
As our Social Media Manager, you will be responsible for developing and executing strategic marketing plans to attract potential customers and retain existing ones. You will work closely with executives to determine budgets and targets, deploying successful marketing campaigns from ideation to execution. Key responsibilities include:
  • Developing strategies and tactics to boost the company's reputation and drive qualified traffic
  • Deploying successful marketing campaigns from ideation to execution
  • Experimenting with various organic channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Ensuring the company communicates the right messaging to attract prospective customers and retain existing ones
  • Representing the marketing team to cross-functional groups including product management, sales, or customer support
  • Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
  • BUILDING STRATEGIC RELATIONSHIPS AND PARTNERING WITH KEY INDUSTRY PLAYERS, AGENCIES, AND VENDORS
  • Promoting our brand at trade shows and significant industry-related events.
  • Keeping oneself informed of marketing strategies and trends.

Required Skills and Qualifications
To succeed in this role, you should have:
  • At least 3+ years of extensive marketing and social media experience.
  • Preferred experience with Marketing agency.
  • Great communication skills and design sense.
  • Understanding of branding activities (social media is a key platform for brand building) and skills to ideate campaigns for multiple platforms.
  • Experience handling and growing a social media page with at least 200k followers.
  • Experience working with Influencer Marketing, especially paid campaigns.
  • Intimate understanding of traditional and emerging marketing channels.
  • Analytical skills to forecast and identify trends and challenges.
  • Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
  • Any relevant bachelor/master's degree.

Benefits
As a member of our team, you can expect to enjoy a dynamic work environment, opportunities for growth and development, and a competitive compensation package. We are committed to providing a positive and inclusive work culture that encourages collaboration and innovation.

Others
We believe in simplifying complex concepts, making them easy to grasp as a high-five from a friend. We're on a mission to positively impact your learning journey, ensuring you become a true leader in your field. Whether you're a student yearning for academic success, a professional hungry for career growth, or just someone with a curious mind eager to expand horizons, ZebraLearn has your back.

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