Web Analyst

3 weeks ago

Hyderabad, Telangana, India Ivy Full time
About the Role:

As a Web Analyst at Ivy, you will be responsible for implementing and optimizing web tracking solutions across our global portfolio of websites. Your primary focus will be on ensuring the accuracy of behavioral data and continuously validating the data collected. This role requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities:
  • Mainly responsible for optimizing web analytics/tracking solutions for our product suite
  • Responsible for managing web tracking data collection tools
  • Work closely with Product Management and Operations teams to deliver relevant behavioral data
  • Supervise tracking implementation that measures the potential success of product changes
  • Manage process flow and data flow to enable a single source of truth for all relevant web tracking data sources
  • Partner with product management to ensure seamless implementation of new features and mitigate implementation-related web analytics issues
  • Support ensuring reliable web tracking data against any kind of backend-derived figures (Source Database, DWH)
  • Be the point of contact for Product Web Tracking requests
  • Provide consultancy on data and/or techniques that can be used to exploit additional opportunities or resolve any other business issue
  • Analyze product developments to understand overall impact and return of investment, and as a result, recommend new strategies or activities to drive revenue

Requirements:
  • Minimum 3 years of experience as a Web Analyst with a focus on implementation
  • Strong analytical skills and process orientation with excellent communication skills
  • Deep technical knowledge of web tracking solutions (Adobe Analytics, Google Analytics, others) deployed to support operational activity and development projects (including multiple installs and upgrades across global companies)
  • High attention to detail and keen eye for accuracy
  • Ability to proficiently write JavaScript/HTML/CSS for use with tag management and features building for personalizing content
  • Expertise in web analytics tools in general
  • Familiarity with Ad tags, implementation, and enabling a secure implementation
  • Strong knowledge in tracking methods, data layer manipulation, and the transformation and usage of custom JavaScript to Google Tag Manager
  • High-level expertise on Tags implementation and troubleshooting
  • Solid knowledge of Google Analytics APIs
  • Advanced proficiency in SQL or JavaScript - Scala or Python knowledge
  • Practical experience with BigQuery
  • A team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment
  • Knowledge and experience with recent Google technologies and tools such as GA4 properties and Google Ads Data Hub

About Ivy:

At Ivy, we strive to create a diverse, equitable, and inclusive future for our people and the wider global sports betting and gaming sector. We believe in valuing, respecting, and celebrating individuality.

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