Ecommerce Digital Marketing Professional

2 days ago

Delhi, Delhi, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Product Digital Marketing Manager Role

This role is responsible for strategizing, executing, and optimizing digital marketing initiatives to drive lead generation, optimize return on ad spend (ROAS), and scale monthly paid acquisition efforts.

The ideal candidate is data-driven, creative, and comfortable working in a fast-paced, cross-functional environment with ownership over performance marketing, organic growth, and digital sales funnels.

Key Responsibilities:
  • Develop and manage integrated digital marketing campaigns across Meta & Google Ads to drive lead generation and optimize ROAS.
  • Allocate and optimize digital budget to maximize paid lead volume and minimize cost per lead (CPL).
  • Execute SEO and content marketing strategies to increase organic website traffic and grow annual lead pipelines, maintaining strong capture and conversion ratios.
  • Drive social media growth and engagement by managing cross-platform channels and creating impactful content.
  • Build and manage automated outreach and nurturing workflows using CRM platforms.
  • Take complete ownership for the UG product segment and actively coordinate with different stakeholders including product, sales, and support teams.
  • Orchestrate multi-channel communication campaigns via SMS, WhatsApp, and Email, tracking and improving channel performance.
  • Collaborate closely with product, content, and sales teams to streamline funnel management and ensure a cohesive customer journey.

Maintain up-to-date knowledge of digital marketing trends, tools, and best practices, especially in the Ed Tech and UG entrance domains.

Desired Qualifications:
  • Bachelor's/Master's degree in Marketing or a related field.
  • 4+ years of relevant experience in digital marketing, preferably in the Ed Tech industry.
  • Proven expertise in Meta & Google Ads, SEO, content marketing, and CRM-based lead management.
  • Strong analytical skills with proficiency in web analytics and marketing automation platforms.
  • Creative mindset with the ability to produce engaging digital content.

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