Marketing Coordinator

4 days ago

Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

About the Opportunity:

As a Marketing Coordinator, you will work closely with the Marketing Manager to execute campaigns and promote training events/webinars with an aim to generate leads. You will be involved in event marketing, including launching events, managing event listings, sending out invites/reminders, and promoting through social media and email.

This role is ideal for someone with 1-3 years of marketing experience who thrives in a fast-paced environment and is looking to grow in a high-impact marketing function.

Key Responsibilities:

Event Marketing & Promotions

  • Assist in launching and managing virtual training events, webinars, and masterclasses.
  • Publish and optimize event listings across platforms.
  • Coordinate and execute pre-event, reminder, and post-event email campaigns using automation tools.
  • Drive event registrations through social media promotions.
  • Coordinate with internal teams for event setup, speaker info, creatives, and tech checks.
  • Track, manage, and report on leads generated through events.

Campaign Execution & Support

  • Support the Marketing Manager in executing multi-channel campaigns (email, paid, organic).
  • Schedule and send marketing emails, reminders, and follow-ups.
  • Help with creating social media content calendars and scheduling posts.
  • Conduct basic competitor research and assist in content coordination.

Lead Nurturing & Follow-Ups

  • Manage and update lead trackers post-event.
  • Execute lead-churn activities such as follow-up messaging and retargeting coordination.
  • Maintain engagement through automated sequences and manual touchpoints.

Requirements:

The ideal candidate will have:

  • 1-3 years of experience in digital marketing, campaign execution, or events promotion.
  • Exposure to event marketing, especially in EdTech or training services, is a strong plus.
  • Familiarity with tools like automation software, Canva or design tools, social media platforms, and scheduling tools.
  • Strong coordination, communication, and organizational skills.
  • Ability to multitask, work with tight deadlines, and manage multiple campaigns/events simultaneously.
  • Graduate in Marketing, Communications, or a related field.

What You'll Gain:

  • Firsthand experience in running high-impact events and lead generation campaigns.
  • Exposure to marketing strategies in the EdTech industry.
  • Opportunity to grow into campaign management or event marketing lead roles.
  • A fast-moving team with a startup mindset and strong growth culture.

Role: Creative Marketing

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

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