Content and Performance Lead

14 hours ago

Kottayam, Kerala, India beBeeContent Full time ₹ 20,00,000 - ₹ 25,00,000

**Job Title:** Content and Performance Lead

We are looking for a highly skilled professional to develop and execute a content strategy that drives both brand engagement and conversion, across creative and performance marketing.

The ideal candidate will be responsible for creating engaging narratives around hair health, product education, and customer stories. They will ideate and execute content for various formats, including website, email, blogs, landing pages, product pages, and brand campaigns.

**Key Responsibilities:**

  • Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.

**Requirements:**

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

**What We Offer:

We offer a dynamic work environment where you can grow professionally and contribute to our mission of creating awareness around hair loss, de-stigmatizing it while empathizing with customers that it has an emotional and psychological impact.

Join our team if you are passionate about creating compelling content and driving business results through innovative marketing strategies.

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