
Area Expansion Specialist
3 days ago
This role is responsible for driving franchise expansion and onboarding across multiple categories.
The ideal candidate will have strong market knowledge, networking, and sales skills to achieve aggressive expansion targets.
- Market Identification & Strategy
- Work with the regional team to identify high-potential cities for franchise expansion.
- Conduct research to map demand clusters, competition, and real estate feasibility.
- Lead Generation & Prospecting
- Identify and qualify high-quality franchise prospects across categories.
- Build a strong funnel of partners aligned with Livspace's criteria.
- Partner Engagement & Conversion
- Drive end-to-end meetings and presentations with prospective partners.
- Pitch Livspace's franchise models with clear ROI and business potential.
- Negotiate agreements and close franchise conversions.
- Onboarding & Store Launch Support
- Guide partners through franchise agreement and store setup requirements.
- Coordinate with central teams for design, branding, training, and installation readiness.
- Ensure stores go live within defined timelines.
- Performance & Reporting
- Achieve monthly/quarterly franchise acquisition targets.
- Maintain accurate reports on lead funnel, partner status, and conversion ratios.
- Work closely with the regional head to align area-level execution with regional expansion goals.
Key Result Areas (KRAs)
- Number of new franchise partners onboarded.
- Timely conversion of prospects into signed franchisees.
- Successful completion of partner onboarding and store launch process.
- Quality and sustainability of partners onboarded.
Expertise & Qualifications
- Bachelor's degree in Business/Marketing (MBA preferred).
- 6–8 years of experience in business development, franchise acquisition, or channel sales.
- Proven track record of partner onboarding and achieving aggressive sales targets.
- Exposure to building materials, interiors, furniture, laminates, tiles, or related industries is strongly preferred.
- Strong communication, negotiation, and presentation skills.
- High willingness to travel extensively across assigned markets.
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