Email Marketing Specialist

5 days ago

Dombivli, Maharashtra, India beBeeEmail Full time ₹ 9,00,000 - ₹ 12,00,000

Transform Your Career with Our Email Marketing Role

About the Job

We are seeking a highly skilled Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective email marketing campaigns that drive engagement and conversions.

The ideal candidate will have a strong understanding of email marketing best practices, including list segmentation, automation, and analytics. You will also possess excellent communication skills, with the ability to collaborate with cross-functional teams and create compelling content.

Key Responsibilities
  1. Email Campaign Management:
  • Design, build, and execute campaigns via Mailchimp, Mailerlite, or similar platforms
  • Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups)
  • Draft and edit subject lines, preview text, and body copy in collaboration with content leads
  • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates
Audience Segmentation & Analytics:
  • Segment lists by interest, behavior, and engagement to ensure targeted outreach
  • Maintain clean, updated supporter databases
  • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters
  • Translate data insights into recommendations for improved engagement
Deliverability & Technical Setup:
  • Ensure compliance with email regulations (GDPR, CAN-SPAM)
  • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices
  • Work with technical consultants when advanced troubleshooting or integrations are needed
Strategy & Collaboration:
  • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys)
  • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events)
  • Collaborate with communications and campaign teams to ensure consistency across all touchpoints
Required Skills and Qualifications
  • Upto 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns
  • Demonstrated experience in website management, SEO optimization, and Google Workspace administration
  • Proficiency with Mailchimp, Mailerlite, ConvertKit, or similar tools
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices
  • Ability to draft clear, compelling copy in collaboration with content creators
  • Familiarity with Google Analytics and UTM tracking for conversions
  • Knowledge of compliance standards and data privacy regulations
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration
How to Apply

Please submit your application, including your CV and total years of experience, to us.

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