
Email Marketing Specialist
5 days ago
Transform Your Career with Our Email Marketing Role
About the JobWe are seeking a highly skilled Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective email marketing campaigns that drive engagement and conversions.
The ideal candidate will have a strong understanding of email marketing best practices, including list segmentation, automation, and analytics. You will also possess excellent communication skills, with the ability to collaborate with cross-functional teams and create compelling content.
Key Responsibilities- Email Campaign Management:
- Design, build, and execute campaigns via Mailchimp, Mailerlite, or similar platforms
- Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups)
- Draft and edit subject lines, preview text, and body copy in collaboration with content leads
- Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates
- Segment lists by interest, behavior, and engagement to ensure targeted outreach
- Maintain clean, updated supporter databases
- Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters
- Translate data insights into recommendations for improved engagement
- Ensure compliance with email regulations (GDPR, CAN-SPAM)
- Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices
- Work with technical consultants when advanced troubleshooting or integrations are needed
- Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys)
- Support integration of email into multi-channel campaigns (social, WhatsApp, website, events)
- Collaborate with communications and campaign teams to ensure consistency across all touchpoints
- Upto 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns
- Demonstrated experience in website management, SEO optimization, and Google Workspace administration
- Proficiency with Mailchimp, Mailerlite, ConvertKit, or similar tools
- Strong grasp of segmentation, automation, analytics, and deliverability best practices
- Ability to draft clear, compelling copy in collaboration with content creators
- Familiarity with Google Analytics and UTM tracking for conversions
- Knowledge of compliance standards and data privacy regulations
- Strong organizational skills, ability to work independently, and comfort with remote collaboration
Please submit your application, including your CV and total years of experience, to us.
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