
Lead Digital Marketing Strategist
2 weeks ago
About Us:
We are a pioneering company in Artificial General Intelligence, dedicated to groundbreaking research and innovative AI products. Our mission is to transform the future through intelligent, autonomous solutions that drive efficiency and growth.
Job Overview:
We seek an experienced Senior Performance Marketer with 4-6 years of experience to lead our performance marketing initiatives across multiple channels. This role develops, executes, and manages paid marketing campaigns to drive user acquisition, maximize ROI, and scale our customer base.
Key Responsibilities:
- Expertise in B2B SaaS marketing is required, with a deep understanding of SaaS sales cycles, customer lifetime value, and ongoing user retention.
- Develop and execute performance marketing strategies across digital channels to drive customer acquisition and revenue growth.
- Lead campaign creation and management across platforms, ensuring alignment with business objectives and KPIs.
- Analyze campaign performance and optimize bids, targeting, creatives, and messaging for maximum ROI.
- Monitor daily, weekly, and monthly reports to ensure campaigns meet performance goals.
- Conduct A/B testing to optimize landing pages, ad creatives, and campaign performance.
- Manage marketing budgets, tracking spend against performance goals and optimizing for cost-efficiency.
- Stay updated with industry trends, new advertising technologies, and best practices in digital marketing.
- Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.
Requirements:
- 4-6 years of experience in performance marketing, digital advertising, or similar roles with a proven track record of driving measurable results.
- Experience handling significant performance marketing budgets.
- Proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
- In-depth knowledge of performance marketing channels, including search (Google, Meta).
- B2B SaaS marketing expertise is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.
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