
Strategic Business Insights Manager
1 day ago
Unlock your potential in our Business Intelligence team.
Job OverviewThis is a strategic role that drives data-driven decision-making by developing business insights, shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.
Key Responsibilities- Develop actionable insights in areas such as promotion effectiveness, elasticity, and customer engagement to inform business decisions.
- Define and operationalize key performance indicators (KPIs) that measure customer lifecycle health, retention, and loyalty.
- Prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses to drive business growth.
- Manage and mentor analysts in methodology, prioritization, and problem-solving to ensure high-quality work.
- Explore artificial intelligence and machine learning tools to improve customer segmentation, churn prediction, and self-serve analytics.
- Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
- Communicate findings to leadership and cross-functional teams effectively.
- 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
- Strong track record in building customer metrics, such as retention, repeat, churn, and customer lifetime value.
- Hands-on expertise with analytics tools, dashboards, and SQL.
- Experience leading a small analytics team or mentoring analysts.
- Exposure to AI/ML applications in CRM is a strong plus.
- Excellent stakeholder management and communication skills.
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