Senior Marketing Lead

3 days ago

Hubli, Karnataka, India beBeeBrand Full time ₹ 90,00,000 - ₹ 1,20,00,000
Marketing Manager Role

We are seeking a seasoned marketing professional to drive brand awareness, generate qualified leads, and support revenue growth in the U.S. B2B market.

  • Inbound Marketing Strategy: Develop and execute comprehensive inbound marketing strategies to attract and convert high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Content Development: Collaborate with content creators to produce engaging and informative content that addresses the needs of our target audience, including blogs, whitepapers, case studies, and webinars.
  • SEO Optimization: Implement SEO best practices to improve organic search rankings and drive traffic to the website.
  • Campaign Management: Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  • Market Research: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies and positioning.
  • Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.

Qualifications:

  • Experience: 5–8 years of marketing experience in B2B SaaS companies, with a focus on the U.S. market.
  • Industry Knowledge: Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Skills: Proven track record in developing and executing successful inbound marketing campaigns; Strong understanding of SEO, content marketing, and lead generation strategies; Proficiency in marketing automation tools and CRM systems; Excellent analytical skills to measure and report on campaign performance; Exceptional communication and project management abilities.

What We Offer:

  • Impactful Work: Opportunity to shape the marketing strategy of a key product.
  • Collaborative Environment: Work with a team of dedicated professionals in a dynamic and supportive setting.
  • Professional Growth: Access to learning resources and opportunities for career advancement.
  • Competitive Compensation: Attractive salary package with performance-based incentives.

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