Email Marketing Specialist Position

2 days ago


Bharatpur, Rajasthan, India beBeeEmailMarketing Full time ₹ 15,00,000 - ₹ 22,00,000

Email Marketing Campaign Manager Role Overview:

This is a key role within the campaign management support department where you will be responsible for end-to-end campaign execution. This includes managing existing campaigns, setting up new campaigns, selecting data, rolling out campaigns and results tabulation.

  • Main Responsibilities:
  • Manage existing & new campaigns and customer targeting and workflow set up on various platforms.
  • Analyze complex data sets and communicate insights internally and to clients.
  • Create target audiences for different campaigns using SQL queries.
  • Optimize email campaigns across platforms and collaborate with the wider team to ensure optimal allocation across channels.
  • Compile performance reports, ensure data integrity and accuracy, and provide actionable insights.

Required Skills & Qualifications:

  • 4+ years of experience in designing and developing email campaigns using Oracle Responsys.
  • Experience in implementing Oracle Unity CDP for multiple customers.
  • Development of business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights.
  • Experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ.
  • Advanced PL/SQL concepts and performance tuning.
  • High proficiency with Excel, specifically with Pivot Tables and data analysis.

Benefits:

  • Flexible shift work with rotational week-offs model.

About the Job:

  • The Email Marketing Specialist position is part of a dynamic team that supports the Martech function.
  • We are looking for someone who can bring their expertise in email marketing to drive our campaigns forward.

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