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Market Insight Strategist
2 months ago
We are seeking an experienced Market Insight Strategist to join our team at The City & Guilds Group.
As a key member of our Insights team, you will play a critical role in supporting strategic and commercial decisions with robust customer and market insights. Reporting to the Market Insights Manager, you will ensure that the business is informed and able to make data-driven decisions that enhance our performance and customer experience.
Key responsibilities include delivering a consistent programme of market insights, creating regular reports and dashboards to keep stakeholders informed, conducting deep dives into key sectors, and supporting competitive analysis to strengthen our market position. You will also be responsible for building engaging visualisations that support stakeholder self-service insights, staying up-to-date on external factors impacting our market, including legislation and competitor developments.
You will collaborate with cross-functional teams, including data, finance, product, and proposition teams, to enrich market understanding, support dashboard development, and create presentations that communicate market insights clearly.
In addition, you will support the Customer Experience Insights Manager in executing our CX (Customer Experience) insight programme, using the Qualtrics platform to measure customer experiences across key touchpoints. You will develop surveys, script, and launch CX initiatives; analyse results and create actionable insights to improve our customer journey.
About the Role- Deliver high-quality market insights to inform strategic and commercial decisions
- Collaborate with cross-functional teams to enrich market understanding
- Support competitive analysis and market positioning
- Develop and deliver CX insight programmes to improve customer journey
- Proven experience in market analysis and/or customer experience measurement
- Advanced skills in Excel, PowerBI, or similar analytics tools
- Expertise in interpreting complex data sets to generate actionable insights for business decision-making
- Strong familiarity with CX measurement platforms (e.g., Qualtrics or Medallia)
We offer a competitive salary of £32,000 - £35,000 per annum, depending on location, as well as excellent benefits package, opportunities for professional growth and development, and a collaborative work environment. If you are a motivated and analytical individual who is passionate about driving business growth through market insights, please submit your application.