Market Research and Insights Strategist
2 weeks ago
We are seeking a highly skilled Market Research and Insights Strategist to join our team at BHIVE Workspace. As a key member of our marketing department, you will be responsible for conducting market research, analyzing data, and developing strategic recommendations to drive business growth.
Job DescriptionThe ideal candidate will have a strong background in market research, competitive intelligence, or brand strategy, with a minimum of 5-6 years of experience in a similar role. You will possess excellent analytical and communication skills, with the ability to translate complex research into actionable insights.
Key Responsibilities:
- Conduct comprehensive market research to understand consumer needs and preferences
- Analyze industry trends, regulatory changes, and economic factors impacting the real estate and coworking sectors
- Develop reports that compare BHIVE's strengths and weaknesses relative to competitors, identifying opportunities for differentiation and growth
- Support the marketing team in creating data-backed content campaigns that resonate with target audiences
Required Skills and Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Economics, Statistics, or a related field
- Strong analytical and data visualization skills (Excel, Tableau, Power BI, etc.)
- Expertise in competitive benchmarking, customer segmentation, and pricing strategy
- Exceptional communication and storytelling skills to translate complex research into actionable insights
Benefits:
- Estimated salary: $80,000 - $120,000 per year
- A comprehensive benefits package, including health insurance, retirement plans, and paid time off
- Professional development opportunities to help you grow your career
About the Company:
BHIVE Workspace is a leading provider of managed offices and coworking spaces in Bengaluru and Mumbai. We offer a collaborative ecosystem with over 27+ properties, 46,000 seats, and 1.8 million sq. ft. of space. Our mission is to provide high-quality workspace solutions that enable businesses to thrive.
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