EdTech SEO Strategist

3 days ago


Mumbai, Maharashtra, India Boston Institute of Analytics Full time

We are seeking an experienced EdTech SEO Strategist to join our team at the Boston Institute of Analytics. As a key member of our digital marketing team, you will be responsible for developing and implementing effective SEO strategies that drive organic traffic and improve search engine rankings for our EdTech brand.

Key Responsibilities:

  • Keyword Research: Conduct in-depth keyword research tailored to the EdTech industry to attract prospective students and professionals.
  • On-page Optimization: Optimize website elements (meta tags, headers, URLs, etc.) to align with the search intent of learners and education seekers.
  • Link Building: Execute link-building strategies, including guest blogging, outreach to educational platforms, and partnerships with relevant industry websites.
  • Campaign Monitoring: Monitor and analyze the performance of SEO campaigns using tools like Google Analytics, ensuring continual improvement.
  • Tech SEO: Address technical SEO issues such as crawl errors, site speed optimization, and mobile-friendly design, with a focus on enhancing the user experience for students and educators.

About You:

  • A minimum of 2-3 years of SEO experience, with a focus on on-page optimization and link building in competitive niches, preferably in the education or EdTech sector.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
  • Strong understanding of search engine algorithms and ranking factors, particularly for educational queries and keywords.
  • Experience working with WordPress and optimizing content for an EdTech audience.
  • Analytical skills with the ability to interpret SEO data and derive actionable insights.

What We Offer:

  • $80,000 - $110,000 per year, depending on experience.
  • A dynamic and supportive work environment with opportunities for growth and professional development.
  • A comprehensive benefits package, including health insurance, retirement savings, and paid time off.


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