Mobile Games User Acquisition Manager

1 day ago

Belgaum, Karnataka, India beBeeUserAcquisition Full time ₹ 15,00,000 - ₹ 25,00,000

User Acquisition Specialist Role

Job Description

User acquisition specialists play a pivotal role in scaling mobile games by attracting high-quality users at scale and maximizing long-term return on investment (ROI). This position requires a mix of technical expertise, strategic thinking, analytical rigor, and collaborative teamwork.

Key Responsibilities:
  • Technical & Execution:
    • Develop and execute user acquisition campaigns across multiple ad platforms, including Meta, Google Ads, TikTok, Apple Search Ads, Unity, and other digital advertising networks.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to achieve cost-per-acquisition (CPA), lifetime value (LTV), and ROI objectives.
    • Implement structured A/B tests for campaigns, audiences, and creatives to optimize user engagement and conversion rates.
    • Ensure accurate event tracking and configuration across ad platforms and mobile measurement partners (MMPs).
    • Collaborate with engineering teams to test and troubleshoot SDK/event integrations.
  • Analytical & Reporting:
    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected LTV/ROI by user cohorts using advanced analytics tools.
    • Understand and act on player journey metrics, including new users, retained users, and reactivated users.
    • Build interactive dashboards and performance reports in business intelligence tools like Looker Studio or Power BI.
    • Apply predictive modeling and early key performance indicators (KPIs) to forecast long-term user value.
  • Strategic:
    • Develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement tactics.
    • Create and manage audience strategies, including custom audiences, lookalikes, and retargeting cohorts.
    • Design and execute re-engagement campaigns for churned or low-activity users.
    • Collaborate with cross-functional teams to connect user acquisition with retention and monetization strategies.
    • Stay current with emerging ad tech trends, platform updates, and user acquisition best practices.
  • Creative:
    • Collaborate with the creative team to conceptualize and test ad creatives, including video, playable, static, and user-generated content-style ads.
    • Design and run creative test campaigns with structured methodologies to minimize false positives/false negatives.
    • Analyze creative performance using key metrics and translate findings into actionable insights.
    • Build targeted audience categories and ensure visual assets + ad copy are tailored to the right segment.
    • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
    • Share business-aligned creative insights with stakeholders, linking creative learnings to broader user acquisition strategy.
  • Collaboration & Operations:
    • Serve as the primary liaison with ad networks, agencies, and internal teams.
    • Lead day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
    • Share insights and recommendations with stakeholders to influence product and marketing decisions.

The ideal candidate will possess 4+ years of hands-on experience in user acquisition for mobile games, proven expertise with major ad platforms, strong working knowledge of MMPs, and a deep understanding of user acquisition KPIs.

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