Senior Business Insights Analyst

24 hours ago


Erode, Tamil Nadu, India beBeeData Full time ₹ 10,45,900 - ₹ 12,16,190
About the Role

We are seeking a highly skilled Data Analyst to join our team. As a Data Analyst, you will play a key role in managing and optimizing direct mail marketing performance for our credit bureau partnerships.

Your primary responsibility will be to own the end-to-end targeting and campaign selection process for your assigned bureau. This involves ensuring the right customers receive the right offers at the right time, driving response rates conversion rates loan volume, and profitability.

You will combine hands-on data analysis with strategic business decision-making, requiring strong technical skills and the ability to interpret historical performance in context, account for anomalies, and forecast future outcomes with confidence.

Key Responsibilities:

  • Campaign Targeting & Selection: Pull and prepare data using SQL to identify target customers for direct mail campaigns.
  • Evaluate historical performance metrics such as response rate approval rate conversion rate loan size, and payment performance.
  • Make informed selections for upcoming campaigns based on a combination of quantitative data and qualitative business context.
  • Performance Analysis & Optimization:
  • Maintain and monitor performance metrics.
  • Identify and communicate trends risks, and opportunities to stakeholders.
  • Recommend strategies to improve campaign performance and profitability.
  • Business Decision-Making:
  • Use data-driven insights to directly influence credit policy and campaign execution.
  • Weigh trade-offs between targeting breadth expected performance, and operational constraints.


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