Digital Marketing Professor

7 days ago

Vadodara, Gujarat, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,25,00,000

Teaching Digital Marketing

We seek a dynamic and industry-savvy faculty member to join our program.

The faculty will teach students social media strategy, digital advertising, and analytics, as well as train them to conceptualize and execute 360° campaigns integrating multiple platforms.

This role requires balancing academic teaching with practical mentorship, enabling students to think strategically across media and develop portfolio-ready campaign work.

Key Responsibilities:

  • Teaching & Curriculum Delivery
  • Deliver lectures, workshops, and lab sessions on Social Media Marketing.
  • Teach utilization of ad tools such as Google Ads/AdSense, Meta Business Suite, LinkedIn Ads, YouTube Ads, and other relevant platforms.
  • Guide students through the end-to-end process of paid ad campaigns: strategy, targeting, budgeting, creative asset planning, monitoring, and analytics.
  • Develop students' ability to plan and execute integrated campaigns coordinating across print, digital, and social teams.
  • Integrated Campaign Thinking
  • Train students to ideate and design holistic 360° campaigns.
  • Mentor them on how messaging, visuals, and media planning differ across platforms but connect into one unified campaign.
  • Encourage collaborative project work simulating agency structures where print, digital, and social elements come together.
  • Practical Learning Integration
  • Develop mini projects and live simulations (e.g., running real campaigns with limited budgets, mock brand briefs, integrated media planning).
  • Mentor students in creating portfolio-ready 360° campaign strategies.
  • Use case studies of successful integrated campaigns to demonstrate best practices.
  • Assessment & Evaluation
  • Design assignments, juries, and evaluation rubrics aligned with campaign outcomes.
  • Evaluate students on creativity, strategy, and ability to integrate multiple media into campaigns.
  • Industry Engagement
  • Stay updated with the latest trends, policies, and tools across media.
  • Collaborate with print, broadcast, and digital experts to enhance cross-media exposure.
  • Engage with industry professionals for guest lectures, internships, and live projects.

Required Skills & Qualifications:

  • Master's degree in Mass Communication, Marketing, Advertising, or Digital Media.
  • Minimum 2–3 years of professional/teaching experience in digital/social media marketing, advertising, or integrated campaigns.
  • Expertise in Google Ads, Meta Business Suite, SEO/SEM, and analytics.
  • Strong knowledge of media planning, campaign integration, and cross-platform strategy.

Desirable Skills & Competencies:

  • Proficiency in digital ad platforms and analytics dashboards.
  • Ability to mentor students in strategic cross-media thinking.
  • Strong communication and presentation skills.
  • Creative and analytical mindset.
  • Collaborative approach to work with faculty across media, design, and journalism.

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