
Impactful Launch Strategist
6 days ago
Our SaaS tools are designed to tackle real-world challenges.
Role OverviewAs a Go-to-Market Manager, you will oversee the strategy and execution of our SaaS product launches. You will collaborate with product, marketing, sales, and customer success teams to align efforts, define messaging, establish positioning, and drive data-informed execution from concept to launch and beyond.
Key Responsibilities:- Conduct thorough research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
- Develop positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
- Create and own a comprehensive GTM roadmap, detailing timelines, launches, stakeholders, and KPIs.
- Work closely with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
- Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
- Define KPIs, monitor performance, analyze results, and iterate to maximize GTM effectiveness.
- 3+ years of experience in GTM, product marketing, or related strategic roles, ideally in SaaS.
- Strong strategic thinking with data-driven decision-making skills.
- Excellent project management capabilities, timely, detail-oriented, and decisive.
- Outstanding communication skills, capable of rallying teams and articulating vision.
- Deep understanding of GTM frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
Thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities. Collaborate with a passionate team committed to creativity, excellence, and impact.
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