Digital Communications Specialist

2 weeks ago

Kolkata, West Bengal, India beBeeEmailMarketing Full time ₹ 50,00,000 - ₹ 80,00,000
Email Marketing Specialist Role

We are seeking a results-driven Email Marketing Specialist to enhance our engagement with our growing community. This role involves managing and maintaining multiple websites, including content updates, blog publication, event management, and multimedia introduction.


Key Responsibilities
  • Website Management
    • Manage three websites - update content, publish blogs, events, and multimedia, introduce new features as needed
    • Handle web hosting and domain management for existing and new projects
    • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking
    • Ensure websites remain fast, user-friendly, and aligned with brand guidelines
    • Manage Google Workspace across all domains (email setup, permissions, troubleshooting)
  • Email Campaign Management
    • Design, build, and execute campaigns via email marketing platforms
    • Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups)
    • Draft and edit subject lines, preview text, and body copy in collaboration with content leads
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates
  • Audience Segmentation & Analytics
    • Segment lists by interest, behavior, and engagement to ensure targeted outreach
    • Maintain clean, updated supporter databases
    • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters
    • Translate data insights into recommendations for improved engagement
  • Deliverability & Technical Setup
    • Ensure compliance with email regulations (GDPR, CAN-SPAM)
    • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices
    • Work with technical consultants when advanced troubleshooting or integrations are needed
  • Strategy & Collaboration
    • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys)
    • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events)
    • Collaborate with communications and campaign teams to ensure consistency across all touchpoints

Required Qualifications
  • Up to 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns
  • Demonstrated experience in website management, SEO optimization, and Google Workspace administration
  • Proficiency with email marketing tools
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices
  • Ability to draft clear, compelling copy in collaboration with content creators
  • Familiarity with Google Analytics and UTM tracking for conversions
  • Knowledge of compliance standards and data privacy regulations
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration

Please send the following:

  • Your CV
  • Your total years of experience
  • Your current CTC

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