Marketing Strategist

2 days ago

Secunderabad, Telangana, India beBeeBTL Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
BTL Marketing Head Job Description

We are seeking a dynamic BTL Marketing Head to lead our marketing initiatives across multiple locations in Andhra Pradesh and Telangana.

About the Role

This role oversees a dedicated team of six BTL Managers, focusing on strategic planning, organization, and execution of high-impact campaigns such as fertility camps, brand partnerships, hyperlocal marketing initiatives, and clinic-level social media activities.

Key Responsibilities
  • Team Leadership & Management:
    • Lead and mentor a team of 6 BTL Managers located across various locations.
    • Provide guidance, regular feedback, and performance management to ensure team alignment and productivity.
  • Campaign Strategy, Planning & Execution:
    • Design and implement innovative BTL marketing campaigns, including fertility camps, local events, and hyperlocal initiatives.
    • Manage allocated BTL budgets effectively to maximize ROI and achieve marketing objectives.
  • Hyperlocal Marketing Development:
    • Identify target communities and develop location-specific campaigns to build brand presence and trust.
    • Engage with local stakeholders to strengthen community connections and partnerships.
  • Social Media Oversight (Clinic-Level):
    • Supervise local clinic social media accounts to ensure engaging, relevant, and consistent content.
    • Monitor social media trends to capitalize on engagement opportunities and encourage timely responses to local audiences.

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